Solo Servizi Alberghi: Market Share Acquisition

To achieve the marketing objectives that the company set, a communication plan which allowed an increase in the penetration rate of services of the brand, by pursuing an increase in notoriety and quality perceived by responsible for purchase of the baseline target, was developed. Market positioning was achieved through the development and the publication of editorial content on-line and the planning of press campaigns in trade magazines together with constant public relations with stakeholders and monitoring of communication targets.