A.S.CO. Group: Family Branding
Born from the synergistic integration of professionalism from the world of business services, the company boasted a high-profile customer package and internal direct marketing structures. The added value of such factors indicated the possibility of enhancing the brand equity according to the expectations and target fears. I’M, a proprietary software for qualitative / quantitative market investigation, was therefore developed. Following the statistical analysis of consumer insights, on the basis of the marketing objectives, the guidelines for the training of the internal call center staff for direct marketing were defined and a below the line communication strategy is developed together with constant public relations with stakeholders,.