Family Service: Start-Up

The aim of the company was to modulate the experience gained by its founders in the business services sector about the needs of modern mid-high households. After carrying out an environmental analysis aimed at identifying the target’s needs and a direct and indirect competition benchmark, the stakeholders were identified and a website for the online presentation and booking of services was created. On the basis of the marketing objectives, constant public relations and information activities on social networks have been associated with communication in the form of direct marketing and direct mail, focused on the advantages of the possibility of having selected and qualified personnel without having to take charge of red tape.