The Angelic Butterfly: Event

The intent of the artist Isabella Tirelli, was to create a contemporary art exhibition able to establish a harmonious synthesis between art and technology. The analysis of the fruition dynamics of the artistic message in today’s society was the starting point to outline a communication strategy aimed at emphasizing how accessing to works through multimedia technologies, preserving the essence of the creative message, made it shared heritage and commonly accessibile. Direct communication with the artist was made through social networks and video content for web advertising are created, together with constant public relations with stakeholders. The project through joint actions of above and below the line communication has achieved the patronage of the Province and the Municipality of Florence.