Parsec: Brand Changing

Following the opening of a new structure, the company felt the need to change its institutional image. Since this is not a repositioning but the creation of a new image, a different company name was formulated to index the search engines of the new company website fitted with information request forms and quotes. According to the marketing objectives, together with constant public relations with the stakeholders, a coordinated editorial campaign was launched, direct mail, direct marketing aimed at preserving, expanding and loyalizing customer informing about the new services offered according to the potential of the new acquired technologies.