Tecnovideo: Perceived Restyling Image
The analysis of the targets showed that, as a point of reference for established professionals, the brand was little known or ignored among young film-makers. In accordance with the identified target positioning, a restyling was decided aimed at giving a positive and commonly accessible perception, leaving the brand image unchanged. The action plan consisted of the graphic and editorial redesign of the proprietary website in an e-commerce key and the opening and control of social network channels as well as the development of a coordinated institutional multi-subject press campaign. Together with the monitoring of the communication goals, new stakeholders and constant public relations actions were identified.